We've set out to create a search experience that's 100% democratic and user powered; a search engine that bases a significant portion of its results on what people believe top results should be and not by other common methods.

Lavva's social algorithm will influence the entire search market and put emphasis on content quality versus how much people can pay for top listings and endless SEO (Search Engine Optimization) techniques that can drain a lot of resources. We give "the little guy" with a great website a chance to be recognized without investing a great deal in SEO tools.

In an age where consumers' choices are powerful actions reflected as mouse clicks, we've created a transparent platform that incorporates users' many actions to build our superior social algorithm™ model, which we've developed with many masterminds in the field.

The timing for such a system is ideal because for years people have been influencing the outcome of markets, travel destinations, shopping habits and government elections, so why not extend such democracy to not only searching, but to the entire search experience, as well?